Methodology

 

We conducted a questionnaire to know whether the strategy can be used to revive the tourism industry especially toward the local communities. The survey consisted of both qualitative and quantitative questions ranging from 11 demographic questions, 8 closed-ended questions, and 3 open-ended questions. For the questionnaire, we did not specifically have any target respondent but opened it to everyone. We distributed our questionnaire through WhatsApp and any social media platform such as Instagram. At the end, the number of respondent that we accumulate is 127 respondents. For close-ended question, we used 5-point Likert scale which is 1 represent strongly disagree and 5 represent strongly agree.

Hypothesis

H1: Consumer or society confidence helps in recovering the tourism industry during the pandemic.

H2: Development of new form of tourism industry give a positive impact to recover the tourism sector during the pandemic.

 

H3: Educating the society about conscious traveling and sustainable tourism give a positive impact to recover the tourism sector during the pandemic.

 

H4: Government response give a positive impact to recover the tourism sector during the pandemic.

 

H5: Local communities helps in recovering the tourism industry during the pandemic.

 

H6: Ensuring the society well-being give a positive impact to recover the tourism sector during the pandemic.

 

H7: Sufficient resources helps in recovering the tourism industry during the pandemic.

 

H8: Technology innovation give a positive impact to recover the tourism sector during the pandemic.